This is a brilliant concept - not only are you able to choose how this video turns out via a 'Choose Your Own Adventure'-style format, chances are, for those who dig the track, they will listen to it again (and again) to see what other outcomes exist.

Not to mention, who actually watches a video the whole way through online? Well, I watched this one in its entirety just out of curiosity to see what would happen next. Great exposure for a new artist - even better opportunity for product placement.

As the vid progresses, you'll see two options pop up occasionally, click whichever you like - and it alters how the story moves along. (You can choose from hundreds of potential scenes and outcomes. One of the options even features 'Office' star Rainn Wilson.)

Song from the S-Curve recording artist Andy Grammer is currently up in iTunes. Oh, and by the way, nice track - and very cool venture from Vevo. Vid below may take a few seconds to load - check it out:

• Click here for the SoundCheck homepage
• Get more music news at Variety.com
• Follow Us: Twitter - Facebook

Wait, is it me, or...doesn't Elvira have to be about 300 years old by now? She doesn't age! Well, this Halloween, the mistress of the dark has a thing for the Scissor Sisters. Be forewarned, there are some gorey/graphic images ahead!



• Click here for the SoundCheck homepage
• Get more music news at Variety.com
• Follow Us: Twitter - Facebook

Bieber fever goes 3D! Flick is due out in February.

Justin was honored over the weekend at Variety's Power of Youth event - click here to check out the Youth Impact Report:



• Click here for the SoundCheck homepage
• Get more music news at Variety.com
• Follow Us: Twitter - Facebook

Should Yoko read this post, it'll undoubtedly leave her thinking 'Oh, those commoners don't understand a true artist!'

For the rest of us, you know how YouTube offers those stats to show when people clock out of a video (helps the uploader to know when people lose interest, etc.)? Well...see how you do. (I got about 30 seconds in.)

Perf comes from when Yoko Ono, er, 'sang' her conceptual artwork 'Voice Piece for Soprano' at the Museum of Modern Art in NYC:



• Click here for the SoundCheck homepage
• Get more music news at Variety.com
• Follow Us: Twitter - Facebook

OMD is set to release their first album in 14 years, 'History of Modern,' due out September 28 in the U.S.

I can assure you OMD die-hards will not be disappointed, as the album features much of their early '80s sound, coupled with some very fresh, very new OMD stylings. Album is a solid listen from start to finish - and it caps off with what is slated to be the album's first U.S. single release...and surely an instant classic - their track 'Save Me,' featuring Aretha Franklin.

Want a copy of the track? Right now? On your computer? If you pre-order 'History of Modern,' you get the mp3 free...right now.

Click here for more info on the pre-order and free MP3.

In the meantime, check out their just-released video for 'History of Modern' track 'If You Want It':



• Click here for the SoundCheck homepage
• Get more music news at Variety.com
• Follow Us: Twitter - Facebook

New Eminem vid for current no. 1 track 'Love the Way You Lie,' featuring Rihanna, off the rapper's latest album 'Relapse' debuted tonight.

Vid, featuring thesps Megan Fox and Dominic Monaghan, explores domestic violence - either that or some really tough love. Fox said she donated the money she earned on the video shoot to L.A.-based Sojourn, a shelter for battered women and their families.

• Click here for the SoundCheck homepage
• Get more music news at Variety.com
• Follow Us: Twitter - Facebook

While the vid for new track 'Better Days' doesn't feature Eddie Vedder, it does give us a great preview of the forthcoming Julia Roberts starrer 'Eat Pray Love,' due out August 13. Track is featured on the film's soundtrack:



Click here to watch the 'Eat Pray Love' movie trailer at Variety's Boffo! blog.

• Click here for the SoundCheck homepage
• Get more music news at Variety.com
• Follow Us: Twitter - Facebook

Phil Collins is set to release his first studio album in eight years, 'Going Back.' On the album, the 2010 Rock and Roll Hall of Fame inductee revisits the Motown and soul classics that have inspired him. Album is due out Sept. 28 - more info. is available at his official site.

Check out the just-released vid for his cover of Martha & the Vandellas 'Heatwave.'


Watch Video on YouTube.

• Click here for the SoundCheck homepage
• Get more music news at Variety.com
• Follow Us: Twitter - Facebook

Kanye West commissioned video artist Marco Brambilla to help create his forthcoming video 'Power.'

Inspired by Michelangelo's frescos in the Sistine Chapel, says Brambilla, 'This is a highly constructed, highly mannered, somewhat religious tableau that communicates the end of an empire.'

Visit Brambilla's official site for more details on the video, as well as a look at his other creations.

West's 'Power' vid is set to premiere Thursday on MTV:



• Click here for the SoundCheck homepage
• Get more music news at Variety.com
• Follow Us: Twitter - Facebook

Well, maybe I should say newish...

On the heels of her big MTV VMAs news today, Lady Gaga's latest effort 'The Remix' has just been released - it features all her biggest hits so far remixed by some of the top names in the game, including Richard Vission, Stuart Price, Passion Pit and more. Album is available now in iTunes.

Click here to preview the album at Amazon.

Check out the remix video for Richard Vission's mix of 'Bad Romance':



• Click here for the SoundCheck homepage
• Get more music news at Variety.com
• Follow Us: Twitter - Facebook